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The Benefits of an Open House

An Open House is an excellent way to increase membership. It provides a friendly and inviting way of demonstrating a club meeting and giving prospective members a taste of what they’ll get by joining your club

Plan your Open House carefully, and then enjoy the benefits of sharing Toastmasters with others.

Your Open House should include:

Open House Showcase

Program Dates: January and July
Retaining members is essential to the health of a club, and gaining new members is equally vital to its success. For potential members visiting a club, first impressions are paramount. Toastmasters' new Open House Showcase is a great way for clubs to make that first impression a positive one and to attract new members. Clubs that are successful can earn discounts on useful products. How? Follow these simple steps:
1. Hold a successful open house in January and/or July.
2. After the open house takes place, email your complete marketing package to marketing@toastmasters.org with your club name and club number in the subject line and include the following (bulleted items must be included to qualify):

  • A completed, signed guest list
  • Pictures of the event
  • The open house agenda
  • Sample marketing materials used to host the open house (e.g., fliers, brochures, guest packets, other promotional items)
  • Your advertising plan
  • You may also send video footage if you'd like.

    As many as 50 of the clubs that gain the most new members as a result of their open house events will receive a 30% discount on their next club order. If any ties occur, the quality of the clubs' marketing packages will determine the winner.

    Fine print: All new members of a club must have been on the applicable open house guest list. The member's join date must be in January or February (for the January open house) and in July or August (for the July open house). Complete marketing packages must be received by February 7 (for the January open house) and August 7 (for the July open house). Membership applications and payment for members must be received at World Headquarters or online no later than February 29 (for the January showcase) and August 31 (for the July showcase). Clubs do not get credit for transfer or charter members. The 30% discount expires six months after the date of issue and is not valid with any other offer.

    For additional information and guidance in holding an Open House at your club, contact the Open House Chair:

    Regina Rhymes, DTM
    Lt. Governor of Marketing
    reginarhymes@aol.com
    Glenda Holden, ACB, ALB
    Open House Chair
    gwenholden@yahoo.com

     

     

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