Resources | How To...

When You’re VP of Public Relations

Ways to Promote Your Club

• Distribute flyers (e.g., libraries, community and corporate bulletin boards)
• Send press releases about special events to the local media
• Publish club meeting dates in local paper calendar sections
• Produce a club newsletter
• Set up a club Web site
• Greet guests and provide take-home materials about the club
• Give outside speeches to promote membership — contact the District One Speakers Bureau
• Participate in community events (e.g., job fairs, fun fairs, contests)
• Set up a club phone line and record a welcoming, informative message
• Hold a Speechcraft (work with your VPE and VPM)
• Submit articles about Toastmasters to your local paper
• Submit public service announcements or tape a brief program for radio and public access TV
• Hold a Youth Leadership program (work with VPE and VPM)
• Donate past issues of The Toastmaster to libraries, doctors offices, etc.
• Create and distribute club business cards
• Wear your Toastmasters pin every day
• Hold a Member Get a Member campaign in your club (with VPM)
• Get the Toastmasters Supply Catalog and explore it for ideas, materials
• Provide materials for your local “Welcome to the Neighborhood” committee

More PR Ideas & Resources

• Newsletter Content (President is the publisher, VPPR is the editor)
• Bios of new members (and photos, if there’s room)
• Calendar of upcoming club events (contests, theme or special meetings)
• Calendar of upcoming Area, Division, District, Regional, and International events
• Kudos to new CTMs, ATMs, DTMs, CLs, ALs
• Message from the Club President or other officers
• Reports on past meetings or special events (anniversaries, socials)
• Schedules of future meetings
• Kudos to members for non-Toastmasters achievements (promotions, births)
• Speaking tips (how to give better evaluations or Table Topics)
• Points on leadership
• Report on club’s progress in the Distinguished Club Program
• Deadlines for submitting articles for future issues
• Publications and Web sites of interest to members (Toastmasters related)
• Letters to the editor
• Reprints from Toastmaster magazine and other publications (short, get permission first)
• Testimonials from members about the club and what it’s done for them

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Need more info? Contact the District One PRO Lynda Levy, CC/CL, at